THE FIRST 50

Every beginning needs witnesses.

Every brand has a first customer.

We get fifty.

For the first release of DUALITY, fifty people will receive something that won't exist the same way again.

A bottle from the beginning.

A custom piece of art made to remember it.

And one invitation.

Because we're giving something to the first 50.

We want something back.

Not a review.

Not an unboxing.

Not five stars.

And please, don't send us a photograph of the bottle.

We want to see something else.

FIND A CONTRADICTION.

Something beautiful where it shouldn't be.

Something ordinary made strange.

Something refined next to something ridiculous.

Two things that shouldn't belong together but somehow do.

Take one photograph.

One moment.

One frame.

Send it to us.

That's it.

No professional camera required. No carefully arranged product shot. No need to make something that looks like DUALITY.

We want something that looks like your world.

We'll keep every photograph private while The First 50 unfolds.

No one gets to see what came before them.

When the collection is complete, we'll bring the frames together for the first time.

Fifty people looking at the same idea from fifty different places.

We have no idea what that will look like.

We don't want to.

50 bottles.

50 pieces of art sent out.

50 frames brought back.

Then we'll open the archive.

And we'll get to see what DUALITY looked like at the beginning.

THE FIRST 50

DUALITY / ARCHIVE 001